Land of Green Ginger

Land of Green Ginger

There once was a land that nobody believed existed...

Land of Green Ginger was Hull 2017’s ground-breaking community engagement project. Presented in the form of a series of Acts of Wanton Wonder and united under an overarching narrative, it aimed to transform communities across the city into places of wonder, delight, magic and possibility.

Client: Hull city of culture 2017
Services: Branding, brochures & advertising


Process Black led on developing the brand for the project alongside campaign material including a beautiful storybook which was delivered to every Hull resident as the final act of Acts of Wanton Wonder.

Bringing art and culture into neighbourhoods outside the city centre, the Land of Green Ginger brand created intrigue and excitement and was one of the most recognised projects of the Hull 2017 programme.